International Reading Association Conference

One of the things that I really enjoy (at least some of the time) about being the head of a company is the travel. I get to meet many interesting people as I travel across the country. Earlier this week I was at the International Reading Association annual convention in Atlanta.

I was amazed at how few companies were promoting products related to technology. While I spoke to many people who advocated the importance of developing more web-based products, few companies were selling these kinds of products. However, more companies had such products this year than last year. My guess: Within six years the exhibition hall will be filled with technology products. One only has to look at the report, "America's Digital Schools, 2008" to recognize that the use of computer technology in U.S. schools has dramatically increased over the last couple of years.

I had one dominant thought as I perused the booths in the exhibit hall. Pass-Ed is in a wonderul position to help publishing companies reposition themselves to take advantage of opportunities in the digital world. As I write this blog post, one of our staff members is sitting across the hall working on a flash development project, another is developing a transcript for a training video, and still a third is working on educational content for a website partner.

The next few years do promise to be very exciting in the educational publishing industry.