Tailgate

This is very cool. Tailgate Advertising, owned by Fhlame, LLC. has developed an online advertisement that allows consumers to make purchases directly from the ad, instead of clicking through to another site. When I saw it, I said, "Wow! This is awesome." My prediction is it could be owned by Google shortly.

Questions to Consider:
1. Why might a banner ad that allows somebody to purchase a product from the banner itself be more profitable than an ad that requires a consumer to click through?
2. Is this style advertisement the wave of the near future? Why/why not? If it is the wave of the near future what will online advertising look like in twenty years?
3. Why might Tailgate have chosen to work through existing advertising networks instead of developing its own network?