MyLifeBrand

So yesterday I had the opportunity to chat with Danny Scalisi, Executive Vice President of MyLifeBrand.com. At the beginning of the conversation he told me that he liked thinking about Web 2.0 and Web 3.0. I asked him what he meant by Web 3.0 and he said he wasn’t sure. What will the future of the Internet look like?

Well, towards the end of our conversation, I had an idea of what the future web might look like. It might look like a MyLifeBrand.com on steroids. MyLifeBrand allows users to aggregate each of the social networking communities to which they belong into a single personal profile page. This network also allows users to post vodcasts and podcasts. But wait, rather than keeping all of the money earned from advertising, as YouTube does, MyLifeBrand’s business plan calls for revenue sharing with the creators of videos. If this catches on why wouldn’t everybody want to generate advertising revenue from the work that they produce? Users can also generate revenue by referring others to join.

MyLifeBrand hopes to serve as a web portal for people of all ages. It does this by allowing individuals to belong to the social network sites of their choice. A mid-life executive would likely belong to different social network sites than college students, but as the college students grow and mature they can change their affiliations.

MyLifeBrand is in its infancy. I’d never even heard of an alpha stage before. But this social network site is not yet at Beta. They are working on developing their Beta team . After raising a half million dollars, they are also working on a VC round. Through my conversation with Danny, I recognized that the company is not only looking to obtain financing. They are also looking to obtain ideas. When I asked Danny if there was any way for me to participate in the company’s growth, he said, “Sure.” “Find a void that we currently have and tell us about it.”

Though it might be there, I could not find a web-wide search function on MyLifeBrand. My thought is that if MyLifeBrand could provide users with everything that they need/want at one site they might become the first Web 3.0 company. I’m not saying that they need to provide everything themselves. Instead, the first web 3.0 company might provide users with a single screen interface through which they can conduct all of their Internet communication.

Questions to Consider:
1.What do you think, would a single interface be valuable? Why/why not?
2.When I asked Danny what question he would ask, he responded, “What is your life brand?”
3.What do you think Web 3.0 will look like?