Yahoo Buys Rivals.com for $100 million

Just take a look at Rivals.com home page. Rivals.com seems to be everything sports. Now ask yourself how many different ways this home page could be used in schools today. Sure students could practice their reading skills. But they could also consider questions of business and economics. They could even consider questions of geography.

Why would Yahoo spend $100 million on a site like Rivals.com?
What does it mean for a company to be worth $100 million. What does it mean for a company to be worth nothing?
Students could look at their favorite team's schedule and plan trips for them.