Steve Dembo asks about Impartiality

On his blog, Teach 42, Steve Dembo writes, "I Try to Remain Impartial, Do You Care?" Apparently, Steve started his blog before he started working at Discovery Education. He didn't want his blog to become an online advertisement for Discovery so he limited what he wrote about his professional life on his blog. But understandably he's proud of the work that Discovery is doing and wants to know if readers will leave if he writes more about Discovery?

Questions for Discussion:
1. What does the word "impartiality" mean? Is there really such thing as impartiality?
2. What is/are the purposes of writing?
3. Do your students think that a business owner would rather take out an advertisement in a newspaper or on a website or have somebody write about their product in glowing terms? (For the purpose of this question, imagine that the advertisement is free of charge.)
4. Consider asking your students to read Mr. Dembo's blog and comment in response to his question.