Is Blogging Marketing? What do you think?

Think:Lab posted an interesting comment about blogging and marketing. Christian DeLong writes: "Blogging ain't a press release. This is why 90% of business bloggers (or those trying to adopt the technology) will fail. They see it as a tool. Completely overlooking that it's a frame of mind. Period." I liked the post so much that I wrote a four or five paragraph response. Hopefully, it'll be up soon. Interestingly, I just did a little bit of research, hoping to put something up to complement this post and there's a lot out there. It seems like lots of companies are starting to use blogging for marketing purposes. But the question is: should they use it as a press release?